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Things You Should Know Before Opting For Mass Media Courses

In today’s time, we are always connected to the rest of the world. Information is rapidly disseminated through various types of mass media forms such as newspapers, television and the internet. Mass media studies is a broad field that educates students about the history, use and impact of the different collective communication methods and tools that cater to the public. The student also gets an in-depth understanding of communication theories and nurtures an analytical eye towards how mass media is used.

There is often a confusion between the terms mass media and mass communication. They are interlinked but different. Mass media includes the diverse forms of media used to reach out to the people whereas mass communication is the act of communication to the masses. It deals more with the message. Mass media courses include a strong theoretical and cultural approach in communication sciences, mass communication and communication studies.

A mass communication career can be immensely rewarding as it offers several interesting streams within the field. Contrary to popular belief that mass communication predominantly creates journalism careers, a degree in mass communication also offers a bright future in video & audio production, marketing, advertising, event management and public relations, to name a few. 


To pursue a career in mass communication after 12th, you must pass your 12th board exams in any stream from a renowned board with a minimum of 50-60% score or as the concerned university specifies. Candidates must also be a minimum of 17 years of age or more. For those wishing to pursue a postgraduate degree, you must have graduated from a reputed university with a minimum percentage of 50-60% without any backlogs.

Choosing the right college and course:

Since mass communication types vary, you will be eligible for a range of jobs that will necessitate skills in writing, editing, broadcast, online media, public relations and more. If you have a flair for one or many of these skills, you should find a relevant course that aligns with your career interests and skills.

There are mass media courses available for those wishing you pursue their undergraduate, postgraduate or diploma courses. Mass communication best colleges in India colleges conduct entrance exams to test your pre-existing skills. Here is a short list of the top undergraduate, postgraduate and diploma courses in mass communication:


  • BA in Journalism
  • BA Hons Journalism & Mass Communication (BJMC)
  • BA Hons Multi Media & Mass Communication (BMMMC)
  • Bachelor of Mass Media (BMM)
  • BA Hons in Hindi Journalism & Mass Communication (BHJMC)
  • B.A. Film Making and Mass Communication


  • M.A in Journalism and Mass Communication


  • Diploma Course in Development Journalism
  • Diploma in Journalism and Mass Communication
  • Diploma in Media Studies
  • Post Graduate Diploma in Business Journalism & Corporate Communication (DBJCC)
  • P.G. Certificate Course in Hindi Journalism
  • P.G. Diploma in Hindi Journalism

After your masters, if you are still interested in continuing your education, you can opt for Ph.D. in Mass Communication. The above mentioned courses are the most common and sought-after mass media courses. However, instead of pursuing a course for its popularity or scope, you should evaluate whether the course is in accordance with your interests and skills. For example, if you are interested in video production, instead of opting for an undergraduate courses in mass communication and learning every branch within it, you can directly study short term courses after 12th that specialise in video production. 

Career prospects after graduation:

After completion of your undergraduation, you can pick one of two options. You could continue your education with master’s degree or a diploma where you can decide which branch or mass media you wish to focus on or you can start looking out for mass communication jobs. Trust us when we say this: sky’s the limit. Not only is there an abundance in jobs but also incredible variety which will allow you to choose a path that you find most appealing and adherent to your skill set and interests. 

Here are the top three options if you are looking for a career in mass media:

Journalism: If you have an interest in writing and have an analytical eye, consider taking up journalism as career. You have the choice between traditional news and reporting for online platforms, thus widening the horizons of mass communication careers. The stream also presents employment for sound technicians, camerapersons and editors.

Public Relations: To become a public relations officer, you need to be sort of an all-rounder. You must be comfortable with writing, editing, marketing. Being an excellent communicator is mandatory. You will be putting forth the message to the public with press releases, story pitches and video footage shared by news outlets and events for the members of the media.

Corporate Communications: Every company needs to communicate to its stakeholders and most importantly their customers. They need mass communication graduates to create the message in different forms such as client presentations, annual reports, speeches etc. 

Other career prospects include media planning, broadcast production, market research, social media management, content creation etc.

Importance of career counselling:

The world of mass media and communication is vast. For students trying to find their true calling, choosing the right career path can be quite intimidating. It is very common for students to pick a stream in mass media and then realise that it is not their cup of tea. This is why career counselling should be encouraged while making career decisions. The primary objective of career counselling is to find out what the student finds interesting, the skill set they possess and their psychological traits. 

The importance of career counselling is well-comprehended by a majority of students but they often correspond with guidance centers that provide them only with information about various colleges and courses. They do not help students decide which course and college would be a good fit for them. For maximum results, career counselling for students should include two primary steps: analysing the student’s interests, aptitude and personality and identifying the right path based on the findings.

VedAtma breaks the practise of  conventional career counselling methods and provides a new approach to guiding students towards personal and professional fulfillment. We start off by discovering the student’s unique natural potential with the help of globally-renowned career assessment tools such as Myers-Briggs Type Indicator® (MBTI®) and Strong Interest Inventory® (Strong). On completion of this analysis, we move on to providing career options that would suit their potential in our one-on-one sessions with our certified practitioners. To know more, check out our process here: 

Contact Vedatma to become your best!

Best Courses After 12th For The Creative Minds

It is high time to establish the fact that not everyone wants to be an engineer, a doctor or a lawyer. Yes, in India, people are often smitten by the fancy reputation that comes with these professions and even today, there is a negative notion to being an artist, a musician or an actor. To some, it is a “hobby” or a “time-pass activity” that cannot be monetized. Well, they cannot be more wrong. Now is a great time for creative souls as there is a lot of scope for them to venture into the art forms that they find interesting and get trained in them too. With the emergence of many new industries and job possibilities in the past five years, students who want to explore their creativity can pursue courses after 12th based on what their creative interests are.

Earlier, artists and performers had to ‘struggle’ to gain success in their industry as the learning curve was steep and there were not many programs that helped them master the required skills. Thankfully, students can now enroll into creative courses to experiment with the skills and sharpen them systematically. So, if you are a creative individual who’s looking for the best courses after 12th to satiate your creative streak, read on to know more.

Why should you opt for creative courses?

If you are someone who doesn’t enjoy formulas and equations, hardcore science theories or commerce definitions, creative courses are your best shot. In addition, if you have an artistic stroke or a performing art, it is definitely worth pursuing. Creative arts can set your imagination free and trigger creative thinking while showcasing your talent. Luckily, with courses after 12th science other than engineering, you can turn your creative talents into a rewarding career. The last decade has opened up quite a lot of opportunities and channels for creative minds to showcase their art and that is a reassuring reason why you should opt for a creative courses.

Additionally, there is more flexibility in this line of work as you can start your own business or work as a freelancer or on a contract-basis. This means lesser restrictions, working in your own time and of course, choosing projects that really interest you. You also get to be your own boss. Whatever be your stream in 12th, you can invariably pursue a career in the creative field. For example, best courses after 12th science for you can be a program in graphic design or web design as they require a certain amount of comfort with computers whereas the best courses after 12th commerce would be in event management.

Best courses for the creative minds: 

The options for the creative people are limitless. There is immense scope for new jobs in the future that are more creative than technical and with it, there will emerge a number of interesting courses to obtain the necessary skills or improve existing ones. Here are five very promising courses that are ideal for creative minds. 

  1. Photography: 

The basis of being a photographer is a blend of being creative and tech-savvy. There is a huge demand for photographers as every industry needs a visual representation of their products and services. You can pick from providing photos to publications, mass communication and e-commerce businesses or pick a specialisation or two such as lifestyle photography, wedding photography, wildlife photography etc. Multiple photography courses are available such as:

  • Certificate program in digital photography
  • Professional diploma course in photography

Some of the best colleges in India are Light and Life Academy, The Indian Institute of Digital Art and Animation and AJ Kidwai Mass Communication Research Center .

  1. Content Writing: Blogs, technical documentation, videos, social media, publications and newspapers, to create all of these collaterals, companies need a content writer. If you are great with penning down your thoughts and working magic with your words, content writing is for you. There are not many straightforward content writing courses available but it is integrated into marketing and journalism courses. However, you can get a  Professional Certification in Content Writing (PCCW) from Content Writing Training, Delhi. 
  1. Graphic Design: Every sector has a requirement for graphic designers. All their creatives aimed at social media marketing and other forms of communication with customers need designers. To become a graphic designer, you can pursue a Diploma in Graphics Design Rich Media. Check out institutes such as National Institute of Design, Industrial Design Centre (IDC) and Instrument Design and development centre for designing courses.
  1. Fashion Design: Fashion is constantly evolving and with it, there is an oasis of opportunities for fashion enthusiasts. People love to look their best and good fashion is their weapon. You can build a niche for yourself as a fashion designer with your own business or work for popular labels and the film industry. Here are some of the fashion designing courses you can pursue:
    – B.Sc degree in Fashion, Interior and Textile design
    – B. Des. (Accessory design)
    – B. Des. (Fashion design)
    – B. Des. (Textile design)

Popular institutes in India include National Institute of Design (NID), National Institute of Fashion Technology (NIFT), Pearl Academy of Fashion (PAF) and Symbiosis Centre of Design (SID)

What role does career counselling for students have here? 
The path of pursuing a career in creative professions  is a lot vague and overwhelming for students as there is no clear cut path in most of them. Their interest in a certain field might not necessarily be understood by their family or they themselves might not know if it is right for them or not. Hence, to secure your future as a student, the importance of career counselling must be understood.

The role of career counselling is to get a complete understanding of you interests followed by the skill set you have. The career counsellor then explores your passion, abilities, values, personality and background, thus helping you identify the  right career path for you in the creative world.

Career counselling for students guides them through the process of figuring out whether their talents can be converted into a sustainable career. This is where Vedatma comes in. We make use of globally-renowned career assessment tools such as Myers-Briggs Type Indicator® assessment (MBTI® assessment) and Strong Interest Inventory® assessment (SII assessment)  to realise a student’s unique natural potential. We then suggest career options that are apt for students based on their interest, personality and aptitude. How do we do it? With in-depth analysis during one-to-one sessions with our certified practitioners. To know more, check out our process here:

Is UPSC exam preparation a right career choice for you? Know everything here!

Civil services gives you the platform to work for the government and enjoy a good status, power and prestige in the society. Irrespective of the nature of your job, being a civil service worker with an administrative profile is a sought-after career. Why? Students consider it to be a ‘dream career’. Civil Servants are responsible for the task of implementing government and developmental policies and acting as the bridge between the government and the public. In addition, they also help maintain good law and order.

Civil service employees have a sense of power and unmatchable respect for the work that they do for the government and for the people in the country. Another huge perk to pursuing civil services is that they are paid handsomely, provided great incentives. These factors are enough motivation for you to consider a career in the government services. You must be prepared to work hard initially with getting sound education and passing the famous UPSC exam. Read more about it in this article.

What UPSC exam is and how can you prepare?

UPSC stands for Union Public Service Commission. It is India’s central agency that takes charge of conducting various  exams such as, Civil Services Exam, IFS, NDA, CDS, SCRA etc. UPSC exam preparation begins with understanding the eligibility norms, significance and job role.

UPSC exams give you the opportunity to prove your capabilities through excellence in various parts of the test. These exams are significant for a career in civil services. Under UPSC, candidates can choose from different examinations like IPS, IAS IRS and IFS. It is better to set a target for a particular service and then start preparing. If you wish to pursue IAS, then you must be aware of an IAS question much rather than IPS or IRS.


  • The candidate has to be a citizen of India particularly for IAS, IFS and IPS.
  • For other services such as IRS, a candidate can be a citizen of India or an individual of Indian origin who has migrated from countries such as Pakistan, Myanmar, Sri Lanka, Kenya, Uganda, Tanzania, Zambia, Malawi, Zaire, Ethiopia or Vietnam and they should consider permanent residence in India. 
  • All candidates must have a degree from Central, State or Deemed university, through distance education or an open university. They are eligible even if they have a qualification that is recognized by the Government of India as an equivalent of the previously mentioned educational eligibilities. 
  • A candidate must be a minimum of 21 years of age and must not be older than 32 years as on August 1 of the examination year.  For the OBC caste and SC/ST caste, the age limit is 35 and 37 respectively.
  • In case a candidate has failed in their UPSC exam, they can try again for a total number of 4 attempts for general category, 7 attempts for OBC category and unlimited attempts for SC and ST candidates.

What to expect after UPSC exam preparation?

The UPSC exam is the most reputed civil services exam to crack amongst the 24 exams in total. It is also the toughest of the lot. Due to the limited number of vacancies for the UPSC post, only the most hard-working and performing aspirants are able to pass the exam. Most aspirants who wish to pass the exam, do not clearly understand what UPSC exams are and hence fail to succeed. Every year, an approximate of 5 lakh candidates write the UPSC exams whereas there are only around 980 vacancies for relevant job profiles. 

Civil Services live up to the hype as it offers a comfortable and fulfilling career after passing the exam. But bear in mind that the UPSC syllabus is extensive and IAS preparation, for example is not everyone’s cup of tea. You need sheer dedication and long studying hours to even cover all aspects of the exam. You can refer to books for UPSC available in the market to improve systematic studying. You also have guides with the IAS exam pattern available. There are many exams under UPSC available based on what you want to pursue. For example, if you are interested in joining the police force, you have to take up the IPS exam.

What other exams you can prepare for apart from UPSC exam?

If you are convinced that the UPSC exam preparation is too strenuous for you, you can consider exams other than the UPSC exams for slightly different civil service job profiles. Some of the prominent ones are  CAPF (Assistant Commandant), State Service Commissions, RBI Grade B and Assistant, SSC CGL and Bank PO Exams. These are some of the vibrant options for a UPSC aspirant as the syllabus is not too different from the UPSC CSE exams. 

Role of counselling before you plan to appear for UPSC exam.

As you are aware, taking up the UPSC exam is not a walk in the park. You have to put in at least a year of aggressive studying to even pass in the exam. So, taking an impulsive decision to write the UPSC exam and then waste a year and so much of your time is just not worth it. Instead, you can make use of career counselling as early as from your 10th standard to understand your unique natural potential. The role of career counselling is massive in shaping the careers of those who wish to get it right the first time. The importance of career counselling in today’s world is increasing as there are too many people who are unsure about what they want to do and they take up a random career path impulsively which leads to drastic situations later in their life. 

Therefore, if you are unsure about taking up the UPSC exam, reach out to VedAtma, a renowned brand that uses psychometric tests for their assessments in order to determine a student’s career interests, personality and skill sets followed by which they figure out whether taking the UPSC exam aligns with your unique natural potential. 

Contact us @ 0484 – 2308025, 

+91 – 8330848025 or 

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